The Hotels Network (THN), a pioneering technology company specializing in solutions for the hospitality industry, has taken a significant leap forward in the field of hotel benchmarking with the launch of BenchDirect Pro. This addition to their existing BenchDirect tool offers hotel brands a powerful platform for unparalleled competitive insights, enabling them to supercharge their direct channel strategy and optimize revenue.
Since its introduction in 2021, BenchDirect has seen a phenomenal response from the hospitality industry, with over 14,000 hotels worldwide uniting in a unique network. This collaborative effort has allowed hotels to learn from one another and make well-informed decisions based on data-driven insights.
BenchDirect and the Pro Editions offer the following advantages to hotel brands:
- Extended Monitoring: With BenchDirect Pro, hoteliers can closely monitor the evolution of their direct channels over any chosen time frame. This includes access to unlimited browsing and stay dates, enabling a comprehensive understanding of performance trends.
- Custom Compsets: Users can handpick hotels from anywhere in the world and aggregate them into personalized compsets for each of their properties. Custom Destination composites allow hotel brands to evaluate their performance on various levels, such as city, region, or country, helping identify growth opportunities based on destination trends.
- Clustered Analysis: For hoteliers managing multiple properties or different brands, BenchDirect Pro simplifies the process by allowing properties to be grouped into clusters based on brand or other relevant variables. This provides at-a-glance insights tailored to the unique needs of each cluster.
- Advanced Interactive Graphics and Filters: Users can leverage a range of default charts and create custom charts by mixing and matching direct channel metrics. The Calendar view offers a highly visual representation of website metrics’ daily evolution, helping hoteliers pinpoint high-impact days for their website visitors.
- API Access: BenchDirect Pro easily connects via API, providing hoteliers the flexibility to download, process, and manage their data as they see fit.
BenchDirect Pro empowers hoteliers with a comprehensive 360° understanding of their direct channel performance. This insight facilitates strategic and tactical decision-making across marketing and revenue management activities.
The Hotels Network founder, Juanjo Rodriguez, highlighted the product’s evolution, stating, “By listening to our hotel clients’ needs, we have amplified our product to deliver a tool that will improve efficiency and help solve their challenges related to a healthy distribution mix. We are leveraging our unique understanding of user behavior across our hotel network to offer our clients something completely new, ultimately putting the power back into their hands to boost their direct channel.”
The Hotels Network works with over 14,000 hotels globally, providing innovative technology solutions and a full-stack growth platform for the hospitality sector. The company’s tools and analytics empower hotel brands to attract, engage, and convert guests throughout their user journey.
Their latest innovation, BenchDirect, the first benchmarking product for the direct channel, has disrupted the benchmarking landscape by providing hotels with competitive data that transforms the rules of the game. This product, along with BenchDirect Pro, aims to improve the online booking experience, drive direct bookings, and strengthen the relationship between hotel brands and their guests.
Hotels can embark on their benchmarking journey by requesting the free version of BenchDirect on THN’s website or choose to upgrade to the Pro Editions for an even more powerful competitive advantage.
For more information about The Hotels Network and BenchDirect Pro, please visit The Hotels Network’s website.
The launch of BenchDirect Pro by The Hotels Network marks a pivotal moment in hotel benchmarking. With this innovative tool, hotel brands can gain deep insights into their direct channel performance, enabling them to make data-driven decisions and optimize their revenue strategy. The hospitality industry has seen an impressive response to BenchDirect, and the Pro Editions take this solution to the next level, offering hoteliers the opportunity to leverage custom composites, clustered analysis, and advanced analytics. In a time when understanding and enhancing the direct channel is more critical than ever, BenchDirect Pro is set to be a game-changer in the hospitality landscape.