American Express has showered its customers with an extraordinary array of welcome offers, captivating both personal and business cardholders. Gone are the days of rigid “once-in-a-lifetime rules” that restricted cardholders to a single welcome offer per card. Now, American Express has rolled out an impressive lineup of targeted offers that seem too good to be true. In this article, we’ll delve into the realm of these eye-catching offers, providing insights and recommendations for those who wish to capitalize on this opportunity.
A Paradigm Shift:
The year 2020 marked a turning point when American Express introduced a wave of offers designed to “expand the membership” or “bundle” Gold and Platinum cards. These enticements were particularly prevalent in the business card segment, and some cardholders were being targeted shortly after completing their previous spend requirements. The proliferation of these offers seemed nothing short of madness.
Adding to the excitement, the value of these targeted offers reached unprecedented heights. Gone were the days of 100,000-point offers. Instead, cardholders were now receiving 150,000, 180,000, and even 250,000 point offers. This phenomenon led to the unofficial moniker “points parade,” as these offers kept marching forward with no sign of stopping.
Navigating the Offers:
Amidst the excitement and frenzy of these offers, many cardholders found themselves in a bewildering and exhausting process of tracking and evaluating the offers. Requests poured in from individuals seeking a consolidated resource to make sense of it all. In response, we present a comprehensive compilation of these offers, along with our impressions of which ones stand out as the best.
Let’s take a closer look at some of the remarkable offers:
- Personal Platinum – A staggering 125,000 Membership Rewards points after $6,000 spend in 3 months, plus 10x on restaurant spend for 6 months, up to $25,000. This offer, available through Resy, represents a tremendous value, with a return on spend that’s hard to match.
- Personal Gold – A generous 75,000 points after $4,000 in purchases in the first 6 months, along with 20% back at restaurants for the first 12 months, up to $250 back. With a significant return on spend, this offer is indeed impressive.
- Business Platinum – Offers range from 170,000 to a whopping 260,000 Membership Rewards points after varying spending requirements. The 170,000 offer is particularly attractive, providing a high ratio of points to spend, making it a top choice for many.
- Business Gold – Offers range from 100,000 to 190,000 Membership Rewards points after different spending requirements. These no lifetime language (NLL) offers provide a considerable return on investment.
The current American Express “points parade” is a remarkable opportunity for savvy cardholders to capitalize on exceptional offers. The landscape has evolved, and these offers provide tremendous value. Whether you’re eyeing personal or business cards, the potential for significant rewards is undeniable. However, it’s essential to stay informed and take advantage of these limited-time opportunities.
While some offers may require a bit of effort to access, the rewards are well worth it. Keep in mind that the various credits offered by American Express, such as Dell and airline credits, can significantly enhance the value of these cards in your first year.
Ultimately, the decision to participate in this points parade depends on your eligibility and spending capacity, but the potential for substantial returns on your spending is hard to ignore. So, if you’re eligible and haven’t already embarked on this journey, perhaps it’s time to ask yourself, “Why haven’t you gotten this card yet?”